It’s funny that Jen chose transformation for a theme. At that very moment, at the other end of the World, I was hosting a meeting with Joe Pine (photo on the right), he who coined the expression ‘Customer Experience’. In the course of that meeting, Joe described his five major economy levels. The first one was ‘commodities’ and the last one was… transformation. And just at that moment when Jen posted her piece, I was showing Joe our little Friday exchanges.
Back to transformation. Each of the levels described by Joe build up on the previous one. At first there were only commodities, and then people decided to use these commodities to make ‘products’. Then products were ‘commoditised’ and one needed to add service to them. Now service is passé and what consumers want is experience. Beyond experience, and building upon it, there is ‘transformation’, that state when a business moves into a total different category, a notch or two higher than competition and transcends its business.
Beyond that, transformation is a process as well and I chose to pick a picture from my files, one I shot a few weeks back in rue des Thermopyles, a street in the 14th district which looks so bijou you can’t help feeling like living there. Going there, in itself, is an experience. I’m sure many of them will feel transformed when they come back from it.
A picture which is the result of a transformation
But let’s admit it, this picture is the result of a transformation. Now, are you going to side with my wife or not. She contends that one should not be able to tamper with pictures in that way. Yet, the electric compartment fitted in the wall was so ugly I had to do away with it. Similarly, the bike in the background was an annoyance and let’s face it, I wasn’t going to move it away without permission was I? All that was needed to enhance the experience shown from the photo.
Things were hard enough as it were with the angry owners who were chasing me because I was taking pictures of their property and who thought they could extort money from me. So there it is. The before and after job and you tell me what you think and whether the Missus or myself is right?!