For me, art is a form of revolt, manifest, total and complete. It is a political stance that has no need for a party.
Jean Tinguely (1925–1991)

I once asked Copilot to write my biography, without any prompting on my part, and found the result as entertaining as it was flattering. I thought to myself that if a robot spending its days crawling the internet had managed to spot something worthwhile in my work, even without me supplying my URL, there must be some truth in it. And frankly, it feels so good to hear nice things said about oneself that I couldn’t resist sharing it with you.

“Yann Gourvennec, a marketing expert, is also a passionate photographer whose talent finds expression through his Parisian photography studio, Visionary Marketing. His professional career, rich and varied, has led him to explore the art of photography — a passion that is reflected in his work and projects. Through his studio, Yann offers a range of photographic services, from professional portraiture to documentary reportage, meeting the diverse needs of his clients.”

Yann Gourvennec: photographer and marketer in Paris

It is true that my photography and my marketing work have always been intertwined. My photographs bring a personal touch to my blog content, starting with my information site visionarymarketing.com. But let’s press on with Copilot’s remarks about Yann Gourvennec, photographer in Paris — there is something wonderfully indulgent about hearing oneself discussed in the third person.

“His photographs, often described as captivating and expressive, reflect a deep mastery of brand image and visual communication.”

Modesty prevents me from commenting on what Copilot has written above. You are best placed to make up your own mind by browsing the Antimuseum.com blog, which I can assure you is 100% written by a human — me, or my human assistants — and not by AI.

“Nestled in the 15th arrondissement of Paris, Yann’s studio is a genuine sanctuary dedicated to creating compelling images that tell stories and reveal the unique personality of his subjects. Whether for corporate portraits or more artistic work, Yann pays meticulous attention to every detail, ensuring that each shot is not only aesthetically pleasing but also meaningful. A true visual storyteller, he strives to capture the very essence of his subjects with authenticity and creativity.”

Telling a story through portraits

I rather like this idea of telling a story through portraits. It is, in fact, very often what happens. Copilot was not wrong. That is why I frequently ask my subjects to bring along something connected to their work. A pen for a writer, a musical instrument for a musician, a copy of the civil code for a lawyer, and so on. Those who play along never regret it. As for the rest, I find Copilot rather overblown in its style — it does love to flatter its master, even when not asked to.

“As a photographer, Yann Gourvennec has successfully merged his marketing expertise with his artistic eye to offer a unique perspective in the world of professional photography. His clients speak of his professionalism and his ability to create a relaxed atmosphere during sessions, allowing natural and striking images to be captured. His work is an invitation to look beyond the lens, to discover the depth and nuance in every shot.”

This too rings true. You only have to read the reviews on Google My Business. It is worth noting that “Yann Gourvennec photographer” makes rather less use of this tool than “Yann Gourvennec marketeer.” Lack of time is no doubt a contributing factor, though I’ll admit that’s a fairly feeble excuse. A number of clients have simply forgotten to leave a review, which is a shame. As for the word “striking,” I’ll leave Copilot to answer for that particular choice of vocabulary.

More than a day job

“For Yann, photography is not merely a profession — it is a form of expression that allows him to communicate ideas, tell stories, and leave a lasting visual mark. With every project, he strives to go beyond expectations and deliver images that not only represent, but also inspire. It is this passion for the image and this devotion to excellence that make Yann Gourvennec a remarkable and sought-after photographer.”

Once again, modesty prevents me from commenting on that last sentence. But I am in complete agreement with Copilot on the opening of this paragraph. It is quite true that in my marketing work, I have often drawn on photography to tell a story — particularly during events.