{"id":3213,"date":"2023-03-22T08:03:11","date_gmt":"2023-03-22T07:03:11","guid":{"rendered":"https:\/\/antimuseum.com\/?p=3213"},"modified":"2023-03-22T08:55:47","modified_gmt":"2023-03-22T07:55:47","slug":"transformation","status":"publish","type":"post","link":"https:\/\/antimuseum.com\/en\/2023\/03\/22\/transformation\/","title":{"rendered":"About transformation, invention and reality"},"content":{"rendered":"\n
\"Transformation\"<\/figure>\n\n\n\n

It\u2019s funny that Jen chose <\/a>transformation for a theme<\/a>. At that very moment, at the other end of the World, I was hosting a meeting with Joe Pine (photo on the right)<\/a>, he who coined the expression \u2018Customer Experience\u2019.<\/p>\n\n\n\n

About Transformation, invention and reality<\/h2>\n\n\n\n

In the course of that meeting, Joe described his five major economy levels. The first one was \u2018commodities\u2019 and the last one was\u2026 transformation. And just at that moment when Jen posted her piece, I was showing Joe our little Friday exchanges.<\/p>\n\n\n\n

Back to transformation. Each of the levels described by Joe builds up on the previous one. At first, there were only commodities, and then people decided to use these commodities to make \u2018products\u2019.<\/p>\n\n\n\n

Then products were \u2018commoditised\u2019 and one needed to add service to them. Now service is pass\u00e9 and what consumers want is experience. <\/em>Beyond experience and building upon it, there is \u2018transformation\u2019, that state when a business moves into a total different category, a notch or two higher than the competition and transcends its business.<\/p>\n\n\n\n

Transformation in photography<\/h3>\n\n\n\n

Beyond that, transformation is a process as well and I chose to pick a picture from my files, one I shot a few weeks back in rue des Thermopyles<\/em>, a street in the 14th district<\/a> which looks so bijou you can\u2019t help feeling like living there. Going there, in itself, is an experience. I\u2019m sure many of them will feel transformed when they come back from it.<\/p>\n\n\n\n

\"transformation\"<\/figure>\n\n\n\n

Before and After<\/h3>\n\n\n\n

But let\u2019s admit it, this picture is the result of a transformation<\/strong>. Now, are you going to side with my wife or not? She contends that one should not be able to tamper with pictures in that way. Yet, the electric compartment fitted in the wall was so ugly I had to do away with it. Similarly, the bike in the background was an annoyance and let\u2019s face it, I wasn\u2019t going to move it away without permission was I? All that was needed was to enhance the experience shown in the photo.<\/p>\n\n\n\n

Things were hard enough as it were with the angry owners who were chasing me because I was taking pictures of their property and who thought they could extort money from me. So there it is. After seeing this “before and after” comparison you tell me what you think and whether the wife or myself is right!<\/p>\n\n\n\n

\"\"\"\"<\/div>
Move the slider from right to left to uncover the original version of the picture before the transformation<\/kbd><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

It\u2019s funny that Jen chose transformation for a theme. At that very moment, at the other end of the World, I was hosting a meeting with Joe Pine (photo on the right), he who coined the expression \u2018Customer Experience\u2019, in which he was describing five major economy levels. The first one was \u2018commodities\u2019 and the last one was\u2026 transformation. And just at that moment when Jen posted her piece, I was showing Joe our little Friday exchanges.<\/p>\n","protected":false},"author":60439,"featured_media":12280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[436],"tags":[],"class_list":["post-3213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography"],"yoast_head":"\nAbout transformation, invention and reality<\/title>\n<meta name=\"description\" content=\"It\u2019s funny that Jen chose transformation for a theme. 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In fact I missed the past two ones as I was busy replenishing my photo album collection while touring the Pacific Northwest with the Wife. A few months ago we went with some friends in the Alps and we came across some very weird statues.\u2026","rel":"","context":"In "Animal Photos"","block_context":{"text":"Animal Photos","link":"https:\/\/antimuseum.com\/en\/category\/photography\/animal-photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2016\/08\/28087151842_075ccafe4e_k.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2016\/08\/28087151842_075ccafe4e_k.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2016\/08\/28087151842_075ccafe4e_k.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2016\/08\/28087151842_075ccafe4e_k.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2016\/08\/28087151842_075ccafe4e_k.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3208,"url":"https:\/\/antimuseum.com\/en\/2021\/03\/28\/experimenting-with-light\/","url_meta":{"origin":3213,"position":3},"title":"Experimenting with light","author":"Yann Gourvennec","date":"March 28, 2021","format":false,"excerpt":"Today\u2019s theme is experimental and nice Krista let us choose what we wanted so I went for an experiment of mine at the former St Vincent de Paul hospital (aka \"grands voisins\" until it disappears next Summer; sighs\u2026) In the basement of one of the former hospital buildings there used\u2026","rel":"","context":"In "Portraits photo"","block_context":{"text":"Portraits photo","link":"https:\/\/antimuseum.com\/category\/photographie\/photographies-portraits\/"},"img":{"alt_text":"Experimenting with light","src":"https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2021\/03\/Christopher-featured.jpg?fit=900%2C350&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2021\/03\/Christopher-featured.jpg?fit=900%2C350&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2021\/03\/Christopher-featured.jpg?fit=900%2C350&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2021\/03\/Christopher-featured.jpg?fit=900%2C350&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1321,"url":"https:\/\/antimuseum.com\/en\/2013\/06\/18\/lions-and-eagles\/","url_meta":{"origin":3213,"position":4},"title":"Lions and Eagles","author":"Yann Gourvennec","date":"June 18, 2013","format":false,"excerpt":"Emperors do like their lions and eagles. This little beast can be seen on lampposts all around the square. Now, the funny thing is that this Arch was designed for the benefit of Boney I (he even wanted 4 of them but only 2 were built, the Carrousel and this\u2026","rel":"","context":"In "Animal Photos"","block_context":{"text":"Animal Photos","link":"https:\/\/antimuseum.com\/en\/category\/photography\/animal-photography\/"},"img":{"alt_text":"Place de L'\u00e9toile - Arc de Triomphe","src":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5538\/9057018794_1882f54cb9_z.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5538\/9057018794_1882f54cb9_z.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/farm6.staticflickr.com\/5538\/9057018794_1882f54cb9_z.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":13107,"url":"https:\/\/antimuseum.com\/en\/2023\/05\/30\/is-la-sagrada-familia-finished\/","url_meta":{"origin":3213,"position":5},"title":"Is La Sagrada Familia Finished?","author":"Emilie Leger","date":"May 30, 2023","format":false,"excerpt":"What is La Sagrada Familia? La Sagrada Familia is a Roman Catholic Temple in Barcelona by the design of architect Francisco de Paula del Villar. Over 140 years since it was first started in 1882, there is still construction going on to finalize these plans. Since it was started, there\u2026","rel":"","context":"In "Architecture Photos"","block_context":{"text":"Architecture Photos","link":"https:\/\/antimuseum.com\/en\/category\/photography\/architecture-photography\/"},"img":{"alt_text":"La Sagrada Familia","src":"https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2023\/05\/La-sagrada-Familia-8527957888_52293592d3_k.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2023\/05\/La-sagrada-Familia-8527957888_52293592d3_k.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2023\/05\/La-sagrada-Familia-8527957888_52293592d3_k.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2023\/05\/La-sagrada-Familia-8527957888_52293592d3_k.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2023\/05\/La-sagrada-Familia-8527957888_52293592d3_k.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/antimuseum.com\/wp-content\/uploads\/2023\/03\/37601678820_ca833c421f_h.jpg?fit=1068%2C1600&ssl=1","_links":{"self":[{"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/posts\/3213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/users\/60439"}],"replies":[{"embeddable":true,"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/comments?post=3213"}],"version-history":[{"count":13,"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/posts\/3213\/revisions"}],"predecessor-version":[{"id":12301,"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/posts\/3213\/revisions\/12301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/media\/12280"}],"wp:attachment":[{"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/media?parent=3213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/categories?post=3213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antimuseum.com\/en\/wp-json\/wp\/v2\/tags?post=3213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}